The Stuff (1985) – The Food You Eat – That Eats You
I just watched a very silly 1985 movie called The Stuff. Loved it too…
Here’s the basic idea: A man discovers a white goo like substance bubbling from the ground, weirdly decides to taste it, and it turns out to be sweet and delicious. Soon the product was being mass marketed as “The Stuff” and takes America by storm.
Marketed in a tub like Ice Cream, but with what seems like the consistency of a cross between marshmallow paste and shaving cream, people start eating it as a desert but quickly it becomes the only meal it’s fans eat. Slick commercials sells the products to the masses selling it’s flavour and the fact that it has zero calories – a practically miracle food it would seem. Well, have you heard the saying that if something seems too good to be true, it probably is too good to be true.
Well, the Stuff becomes so popular that it starts killing the Ice Cream industry. Dairy officials hire former F.B.I. agent turned industrial saboteur, David “Mo Rutherford (played by Michael Moriarty) and Junk Food King, Charles W. “Chocolate Chip Charlie” Hobbs (played by the always great Garrett Morris), to find out what’s actually in The Stuff, and help destroy it.
The more he looks into just what The Stuff is, the more he realizes just how diabolical and dangerous The Stuff actually is. Teaming up with an Advertising guru that helped popularize The Stuff, a kid who discovered early how dangerous the Stuff is when it took over his family and a Militia leader (played by Paul Sorvino), the take on the manufacturer, distributer and The Stuff itself.
A definitely silly film that takes a poke at mass marketing and how the public easily falls prey to it, I have to recommend this film – it has a charm that is so rare in film. Sure it’s weird – so am I and people like me (well, they say they do). Watch this film. Go out and buy the DVD, or watch it on Netflix (that’s what I did)… Or even watch it for free on Youtube (I didn’t know it was available there until about 30 seconds before writing this sentence). – Just watch it.
Here’s the trailer:
And here is the whole damned movie in it’s entirety: